Armani wants me!

Yesterday I heard my fiancé saying "yes, you can talk to her, one moment...." and handed over his mobile phone to me. For a second I thought it was a friend of ours, so I was surprised when a woman from the boutiqe Armani presented herself.

My name was in their database and she was talking about the new collection and welcomed me to their boutiqe and of course, I could have a discount if I mentioned her name.

The question is, is a "personal" phone call increasing my loyalty to the brand and make me go to the store?

Print love and in store luxury
I like Armani as a brand and their faboulous catalogues and leaflets, I just love them and save them! Deliver an exclusive feeling and I want everything I lay my eyes on. The atmosphere in the stores and in the advertising is all about luxury and slightly "unreachable".

Online shopping and how to
There have been many discussions about how well brick and mortar websites are doing and how they should promote their brand and products online without loosing the exclusive-not-for-all people feeling. Many retailers got criticism about their content on the websites, not highlighting the products, only image.

Well, time have changed and it´s obvious that even Armani need to sell more of their products and attract more people to their stores but unfortenately the answer to the question above is no. I was surprised over the call and was wondering how many people they contact each day and how many of those people that actually visit the store. The exclusive feeling disappeared of two reasons, the offer was just a reminder to visit their store and not an exclusive offer (after opening hours) and secondly, I found out that they had called my fiancé several times during the past 6 months which made him feel "hunted".

Armani Jeans online campaign by Saatchi & Saatchi
It´s a goodlooking site but not easy to navigate and takes about 3-4 minutes to download but the clothes and accessories are nicely displayed on the models. It takes some time to explore and the idea is rather a nice experience than to shop.

Related articles
Saatchi & Saatchi + Immersive to create 3D video for Armani Jeans"
Adsoftheworld: Take control of your style

"Konstfack Anna Odell" gives 134 000 hits on Google

A simulated psychosis - a piece of work in the category of Fine Art

I visited the degree exhibition of Konstfack yesterday. I wished to see the project that gives you 134 000 hits on Google... I will come back to this.

The projects I liked the most was four different ideas.

Smart package...
Can a diabetes aid become a lifestyle product?
If you suffer from diabetes you need to carry your treatments and gadget around. I liked the idea of a (not ugly) smart designed packaging that obviously holds everything you need. Without the first aid box- feeling.

Bring the debate on...
"Abort ´n Go is a project within the crossing boundaries of Critical Design and Industrial Design." True... At a glance, the gadget (aid) looked like an abortion method easily done by yourself at home but the project makes you think and imagine a complex situation and rights. The gadget feels like a metaphore, a woman having the power in her hand to make a decision.

Experience design....
"Join The Urban Mirror".... The result..

Unfortenately I had no time to put myself in a cool position...

"The Nature Manifesto"
The Growing Chair... clever idea! After a while you can remove the plastic formation that cover the plant.


Robot Garden - Can Machines Have Experiences?

I like the question and the thought.

At last I was visiting the "Project Unknown, Woman 2009-349701" by Anna Odell. The project was not easy to find at the exhibition hall, far away with no signs. Two security guides were watching outside. The place was crowded and the room had no air left.

The simulated psychosis and attempted suiced on the bridge of Liljeholmen in Stockholm give you 133 000 hits on Google. Articles and debates whether this is art or not, the purpose, right or wrong, if she reached her goal.

In my opinon the interesting part is her method of doing this and the way she picture her experiences of the health care in Sweden. The most interesting was the research, the reactions and discussions over the phone with hospitals, doctor´s and nursing staff. The acting on the bridge (the second movie out of three) show reality, the attitude from people passing by and the way the police took care of her. The confession for the psychiatrist, about the examiniation project for the school, made the psychiatrist completely mad and she left the room.

I was expecting more of this last confession to completely understand the project. I miss reactions from other people involved and Annas thought during the process in the hospital. I think the project was worth visiting even though the temperature in the room was too hot...

The guest book of disagreements....

From Warsaw to Stockholm

My 7 months in Poland was a great experience. Now I´m back in Stockholm and my studies are over but I will continue to use this blog for my digital thoughts and reflections. My website, by the way, is an eternal project..... it´s much easier to be engaged and criticize other people´s websites of course than creating your own so right now it´s nothing but a CV, but I´ll be back in this matter.

This is where you find me at the moment

Experiences from Warsaw on Flickr
Thoughts on Twitter
Information about me on LinkedIn
My Friendfeed